Target Audience

Demographic Profiling (GRASS)


Gender - Male and Female, bias to females

Race - All races, but suits mainly British 

Age - 13-19

Socio-economic Status (class) - All groups, but focusing on Group E and D (unemployed and manual workers)

Socio-Economic Status Scale:

Socio-Economic segments are widely used in marketing. The six standard Socio-Economic groupings in the UK are:

My magazine is aimed at unemployed/part time working young people because they tend to have more time to buy and read magazines as well as having the spare money to be able to afford them. Also, members of that same age group tend to be at the same stage of their family cycle so this will make my product available for a wider range of people.

Psychographic Profiling 

Young and Rubicam said there were four categories of audience based upon people's aspirations:

1. Mainstreamers - 40% of the market, this is the largest section of the market. This group seek security in conformity and thus tend to buy well-known brand names. 
2. Aspirers - These people are motivated by status. They buy smart, high tech and high fashion goods.
3. Succeeders - These people have already climbed the ladder and want to keep control of what they have. Car adverts that emphasise power and control are aimed at this group.
4. Reformers - This group want the world to be a better place. Educated people such as teachers and doctors who apparently are more likely to buy eco-friendly and health products. 

My target audience will be MAINSTREAMERS as this is the largest market and my magazine is based on mainstream RnB and Hip Hop music and stars.